Shanghai General Motors:
“Find New Ways” Campaign

Background

Created the first major cooperation between Chevrolet and Shanghai Disney Resort by re-visualizing Chevrolet’s “Find New Roads” campaign for the Chinese audience.

Creatives

Objective

Increase General Motors and Chevrolet brand awareness in China through an integrated mobile campaign.

Strategies

Created a complete consumer journey wherein users could scan Chevrolet’s logo on their mobile phones for the opportunity to win tickets to Shanghai Disney. Additionally, park visitors could participate in the “Chevrolet Digital Challenge” at the resort.

Key Results

2.1M
unique visits to the site on the first day of the campaign
40%
increase of brand awareness in the first quarter